The pitaya is the fruit of a cactus of the Cactaceae family, native to Mexico, Central and South America, but also now present in Asia. Being a cactus, it is able to tolerate extreme weather conditions and resist pests.
The growing interest in this superfood has developed agriculture in dry areas with poor soil, which otherwise would not be utilised or harnessed. Therefore, pitaya supports agricultural development and local growth in less favoured areas.
Although the pulp of the fruit is the main interest of this exploitation, the pitaya peel can also be used in a variety of ways. Its bright colour makes it a good source of natural dyes, with many uses. The flour, made from the husk, could become a substitute for fat in foods.
At Native, we choose fruit grown on sustainable plantations and support local communities.